PROJECTIVE RESEARCH

 

DEFINITION

According to Online - Tesis (2022), projective research is a way of doing science highly appreciated in undergraduate and graduate studies. In addition, it corresponds to an effort of greater complexity when at the time of sincere proposals an intellectual effort is made in every institution, context and organization aimed at honoring this purpose. It seeks to consider all the aspects that make up a problem or situation, in order to give a global and effective response with a view to the future.

It is made up of a set of exploratory forms of scientific inquiry that is aimed at obtaining new knowledge and its subsequent application. In the same way, it is used to solve problems or questions of a practical nature. It is also known as a feasible project, because it tries to give answers to hypothetical future events. This is done through models or plans that serve to anticipate trends or, on the contrary, solve unknowns of the past through recent data (Online - Tesis, 2022).

CHARACTERISTICS

According to Online -Tesis (2022), this type of research is used in architectural design, software, group problem solving projects (organizational and social), educational and environmental, among others. Projective research is advised in all circumstances in which proposals derived from studies are required. In the same apart from a real and effective diagnosis of the situation, it must comply with aspects necessary for the shielding of the initiatives such as:

• The study of causal conditions.

• Deepening the theories that sufficiently explain the situation.

• Prediction regarding future conditions that may be compromised in the study and understanding of situations.

• Finally, the conformation of the proposal, in all its breadth, must be established.

MAIN USES

• Projective Research is used by marketing researchers to reveal important connections to brands, products, and services that originate with unconscious biases, attitudes, motivations, and emotions.

• To elaborate a proposal, a plan, a program, or a model as a solution for a practical problem or need of a social group, an institution, or a geographical region in a particular area of knowledge.

• Projective research leads to covering needs based on previous knowledge.

• To refer to the formulation of politics, programs, technologies, methods, or processes.

• It is used in the field to find out how projects could be or how they should be, in terms of the needs, preferences, or decisions of certain human groups.

ADVANTAGES AND DISAVANTAGES

Advantages of the Projective Research

• Projective techniques are used to give an idea of a personality an individual has.

• The stories told by individuals, as well as the way in which they tell the stories, give hints to the interviewer about the personality a person has, particularly in the spheres of interpersonal relationships and the capability of dealing with psychological stress.

• The needs of an individual both conscious and unconscious can be understood using the projective tests.

• It allows the needs of the person to come out spontaneously without editing these needs. That is why the projective tests represent the most spontaneous outcomes of human behavior.

• It understands all the results of personality reactions. That is why bringing motivational barriers can increase the stake of this projective test hypothesis high.

Disadvantages of the Projective Research

• Highly trained interviewers and skilled interpreters are needed.

• The respondent selected may not be representative of the entire population.

• It takes poor diagnostic measurements since researchers only look for an individual’s behaviors instead of symptoms. Because behaviors can be different, even for people with the same diagnosis, there cannot be a single and precise diagnosis.

• The primary disadvantage of employing projective techniques is the complexity of the data; interpretation requires a sophisticated skill set. To effectively employ projective techniques, the researcher must be adept at decoding the data culled from the projective stimuli.