QUANTITATIVE RESEARCH Quantitative research involves collecting and analyzing numerical data. It is ideal for identifying trends and averages, making predictions, testing relationships, and generalizing results for large populations. This method is widely used in natural and social sciences, such as biology, chemistry, psychology, economics, sociology, marketing, and others. This article will provide you with an overview of the different types of quantitative research, tips on applying this method, and the benefits of conducting it. What is quantitative research? Quantitative research is a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative research collects information from existing and potential customers using sampling methods and sending online surveys, online polls, and questionaries. Characteristics of the Quantitative Research For more reliable data analysis of quan...